Digital strategy

The impact of digital today is universal, from the retailer to the multinational. Without the experience and knowledge of constantly evolving technologies, it is very difficult for companies to adapt and take advantage of the many opportunities offered by digital. We are here to support you on this demanding path, whether you are an SME or a large group, thanks to the extent of our internal skills and through our network of experts. Within our agency, we will help you develop a relevant digital strategy based on an exact understanding of your challenges and the ability to measure the benefit of your actions. Whatever your activity, we will first study your activity (demand, competitors, seasonality, distribution, eco-systems, etc.). Knowing the online habits of your customers and prospects will then lead us to establish a precise action plan including one or more digital levers. Our experts identify for each lever the optimizations necessary to achieve your overall objective, at start-up and as you go along. We insist on the complementarity of solutions to maximize ROI and also advise you on optimizing the user experience (UX).

Our main services:

Build a performance-oriented marketing strategy.
Improve the ROI of your marketing investments (challenge current approaches).
Benefit from the latest technological innovations in digital marketing (AI, machine learning, marketing automation, data management, etc.) used only by the most advanced companies.
Launch an e-commerce site and conquer the market.
Collect prospects and / or customers on the Internet.
Test acquisition devices in "pilot mode" to challenge your current channels. Set up a digital distribution strategy (direct sales, retail marketing).
Improve the customer journey on your site and increase conversions.

Our expertise in performance analysis through numerous monitoring tools constitutes a fundamental basis for understanding and adjusting performance. Whatever the service on which we bring you our expertise, we send you a personalized report that we comment on.On 360 ° marketing consulting missions, we apply a recognized methodology that allows a global assessment of your strategy. This is the POEM (Paid - Owned - Earned - Media) methodology popularized by Forrester and digital experts such as Brian Solis (https://bit.ly/3e0LX7Z).

Here is the list of the usual digital strategy missions on which we work:

  • Media buying in programmatic advertising (RTB display, native advertising, DOOH, connected TV, etc).
  • SEO (Search Engine Optimization).
  • Paid search (Search Engine Advertising), Google Hotel Ads.
  • UX/UI.
  • Conversion tunnel (e-commerce).
  • Lead generation.
  • Social advertising (Facebook, Instagram, YouTube, LinkedIn, WeChat, Weibo, etc.).
  • Community management and social engagement.
  • E-reputation.
  • Marketing influencers.
  • Marketing automation.
  • E-mail marketing, newsletters.
  • DMP / CRM / datalake.
  • Inbound marketing / content marketing.
  • Retail marketing, channel management, Amazon Marketing Services (AMS).
  • Artificial Intelligence (NLP, chatbots, image recognition).
  • Traffic monetization for publishers, ad serving (Google Ad Manager).
  • Web analytics (Google Analytics, Google Data Studio).
  • Training.

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