E-commerce solutions (strategy, tools and technics)

As an agency specializing in the economic performance of our clients (revenue and profitability), e-commerce is obviously at the heart of our DNA. Most of our customers are also e-merchants, whether they are startups that we have supported since their launch, or large companies (DNVB, retail, dropshipping) who have been selling tens of thousands of references for a long time. We therefore have very strong expertise in e-commerce, from small structures to large retailers.

We offer a 360° panel of e-commerce services, from strategic consulting upstream of the project (Business Plan, Marketing Plan, choice of technologies, choice of partners in logistics or online payment services, Customer Lifecycle Management, etc.) until Go to Market (traffic acquisition campaigns, optimization of the conversion funnel, lead generation, loyalty, etc) by the way by the design and development of merchant sites internally by our team of developers experienced in the main open source e-commerce platforms (Prestashop, Adobe Commerce ex-Magento, WooCommerce, etc) or in SaaS (Shopify, Squarespace, Oxatis, etc).

As a "full service" digital marketing agency, we also support large e-commerce companies (Deindeal.ch, Vedia.ch, LaRedoute.ch, LeShop.ch , etc) in devices for optimizing their online sales through ultra-sharp technologies that we identify on the market of MarTech suppliers (Marketing Technologies) and implement for them (SEO, Web personalization, retargeting, Amazon Marketing, Customer Data Platforms, Score Powered Audiences, attribution management, data management, eye tracking, UX, etc).

Our main e-commerce services:

Strategic advice upstream of an e-commerce project: Business Plan, Marketing Plan, choice of the optimal solution according to the project (open source or SaaS).
Strategic advice for mature or growing e-commerce sites: 360° digital marketing strategies, up-sell, cross-sell, loyalty, conversion rate optimization and ROAS, CRM, Data Management Platform, Customer Data Platforms, attribution, etc.
Conception and development of sites based on market leading open source solutions: Prestashop, WooCommerce (WordPress), Adobe Commerce (formerly Magento), Drupal Commerce, Joomla.
Design and configuration of sites based on SaaS solutions (Software-as-a-Service) market leaders: Shopify, Squarespace, Wix Store, Oxatis, Wimblee, Jimdo
Selection and integration of the PSP (Payment Service Provider) best suited to your market: Stripe, Postfinance and Twint in Switzerland, Saferpay, PayPal, MangoPay, etc.
Optimisations SEO on-site pushes so that your boutique is 100% SEO friendly.
Preventive, corrective and evolutionary maintenance of your site + hosting.
Mise en place et pilotage de vos campaignes d'acquisition de trafic en Search Engine Advertising (SEA) sur Google Ads (ex-AdWords), Google Shopping, Social Commerce, Social Ads, Display Advertising, programmatic advertising, conversion campaigns and retargeting
Pilotage of your performance through monitoring dashboards on Google Analytics and push attribution tools (Funnel, Dreamdata, HockeyStack).
Conception and management of your product flow: XML flow construction, flow management with Channable or Lengow.
Integration d'outil d'avis clients : TrustPilot, TrustedShops, Avis Vérifiés, etc.
Conception and optimization of your product listings thanks to artificial intelligence (prediction of engagement on your product images), optimization of the UX of the page thanks to its score d attention, take 2D and 3D pictures of your products (packshots).
Conception of commercial newsletters, implementation of conversion-oriented e-mail marketing strategies.

+41 22 519 00 13