Web analytics are software whose market is dominated by Google Analytics, which is a free service with more than 85% of the global market share. This analysis platform allows you to obtain precise data on the activity of visitors to your site and consequently, to precisely study the audience, the number of visits, their origin, the number of page views, your bounce rate, all in real time. Its operation is relatively simple: thanks to a code inserted on all the pages of your website, Google recovers the data created by each Internet user visiting your site. These allow you to define any problems related to your site and to be able to take actions to resolve them. Thus, Google Analytics allows us to optimize your website and your visitors' navigation as much as possible in order to achieve your goals.
We support you in setting up your Google Analytics account or, if it already exists, in analyzing your performance and providing you with reports on it. We help you to interpret the various measures identified by Google Analytics and translate them into corrective actions.
If necessary, we can take care of the entire summary of the data collected, on a monthly basis for example, and their restitution in an actionable form (identification of KPIs, problems to be solved, recommendations).