We detail on our blog the conditions of application of the GDPR ("General Data Protection Regulation" enacted by the European Union in 2018) on Swiss territory and the rules imposed by the new Data Protection Law (new LPD or nLPD) implemented by Bern. You will find in our articles the conditions to be respected and the risks incurred. In addition, the introduction of the Digital Market Acts (DMA) in 2024 requires "Gatekeepers" (Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta and Microsoft) to fundamentally modify their services. In order to comply with the DMA, Google has introduced its Consent Mode V2 (CoMo V2) since March 2024 for the websites of companies advertising to EU citizens and EFTA. However, this compliance requires new settings through a CMP (Consent Management Platform).
Among all the measures to take to bring your site into compliance with these laws, there is one which is relatively simple but crucial: collecting consent to place cookies on the browsers of visitors to your site. There is a very good chance that your site deposits functional and/or advertising cookies. This is the case, for example, if you use Google Analytics or if you advertise on Facebook, Instagram, LinkedIn, Google Ads, Criteo, etc.
In this case you must legally allow your visitors to refuse these cookies before they are placed. This last condition is very important because many solutions on the market do not respect it and are therefore non-compliant. Do not take the risk of using a solution that seems to protect you but in reality does not respect the rules set by law.
First of all, check whether or not your site uses cookies. Then, in order to comply with the GDPR, Google Consent Mode V2 and/or the new LPDit is imperative to install a Consent Management Platform (CMP) on your site, also known more simply as a “cookie banner”. .
We offer you a CMP whose operation perfectly meets the requirements of European and Swiss laws. The latter evolve regularly (new requirements, case law), it is also imperative to have a tool scalable whose designers guarantee long-term compliance, in particular with the introduction in 2024 of Google Consent Mode V2.
Collection of consent is thefirst interaction between you and your visitors. It is therefore essential that this experience leaves a good impression. Our cookie banner solution, 100% compliant with GDPR, Google Consent Mode V2 and nLPD, gives visitors the feeling of being truly welcome. It helps create trust and thus guarantees greater adherence. Fully customizable, illustrations, typography, texts, colors, graphic style, our cookie banner's primary mission is to integrate perfectly to your universe.