Real strategic tools to retain your customers or even recruit new ones, e-mailing and the newsletter are elements that need to be hyper-personalized and optimized. For most digitized businesses, email marketing is the number one channel for online sales. It is therefore essential to deliver a powerful and targeted message to your customers in order to optimize your conversions. In addition, it is also essential that your e-mailings are compatible with the mobile because the majority of e-mails are opened on smartphones.
Email marketing or e-mailing is often confused with newsletters when in reality it is broader. We distinguish on the one hand the newsletters which imply a constant format, a constant frequency and an editorial line that can be found in each edition, and on the other hand the e-mailings triggered by a news or a given theme (promotion , event, invitation, etc.) or even those that respond to a personalized mailing scenario. For this last category of e-mail marketing, we most often speak of e-mail marketing lifecycle, trigger marketing or even marketing automation. If you are interested in this topic, we invite you to visit our page dedicated to marketing automation.