Inbound marketing is distinguished from other techniques by the principle of attracting Internet users to your site with quality content that makes them want to consult your product and service offering. Inbound marketing therefore allows you to generate a more qualified audience and to set up a traffic acquisition strategy based on content that will at the same time optimize your natural referencing (SEO).
The first step is therefore to generate qualified traffic on your site. However, to attract your audience to your site and develop your notoriety, it will be necessary to go through the creation of quality content on your blog, on your site, the SEO optimization of your content with the choice of good keywords then the use of social networks to share it. The objective is to bring Internet users to your site by providing them with useful messages and information.
Then, it will be necessary to convert your visitors into prospects thanks to the implementation of call-to-action at the end of your blog articles or the creation of optimized landing pages. Finally, it will be about turning your prospects into customers. Not all of your leads will be at the same level in the buying cycle. Thus, you will have to send them premium content like personalized offers to convert them into customers. This is called a lead nurturing strategy.