“Search” -type campaigns allow you to show your ads to a large audience of users, local or global, who are looking for your products or services on the Google Search Network or a other search engines (Bing, Yandex, Baidu….).
SEA campaigns are perfectly suited not only to B2C but also to B2B because most companies look for the services they need first on search engines (lawyers, consulting services, recruitment, tools, machines, experts, etc).
The objectives of SEA are first to identify specific keywords related to your products and services (or used by your competitors). Then, it is about positioning your website on Google search results by aiming for the best ratio between your position (rank on the search page) and the cost to acquire this position.The SEA optimizations are very numerous. Optimization platforms such as Google Ads (formerly Google AdWords) are complex to master and require strong expertise that we put at your service.
Our services include finding the right redirect pages to your site as well as advice on optimizing your landing pages.We optimize budgets based on results and your objectives (traffic, conversions, leads, ROAS, etc.)
A monthly and commented report on the results obtained allows you to keep you informed of the performance of the campaigns and to put in place the necessary adjustments to obtain an optimal ROI for your campaigns. This reporting can be transmitted via Google Data Studio to allow it to be updated in real time.
Finally, transparency being part of our DNA, you will have access to your account 24 hours a day and will be able to judge the results and our actions in complete freedom.