Conversion is the action that a visitor will perform on your website. Thus, when a visitor starts an action, he enters the conversion funnel and ideally comes out as a customer. It is therefore a key performance indicator of your website that measures its ability to turn your visitors into customers. Only, to convert your prospects, your site must be built in such a way as to optimize your conversion tunnel. For this, it is important to perfect all the steps to convert your Internet users and therefore to limit as much as possible the brakes they may encounter.
If one in two customers makes a purchase in a physical store, it is not the same on the internet. Indeed, the average conversion rate does not exceed 2%. This is why knowing and identifying the right conversion levers for your business requires specialized skills as well as the implementation of specific measurement tools (eye tracking, mouse tracking, etc.). We will first identify the quick optimizations on your current site and then we will suggest more in-depth strategies.
There are many factors that influence your conversion rate, which is why it's more difficult to convert visitors online than in a physical store. So, here is a non-exhaustive list of actions that we can take to improve it: